If you are just starting out in a digital media platform, you already have a ton to think about. From refining your content and your tone to ensuring that your logo and message are clear, you already have a lot on your plate. However, there is something important that you might be overlooking that could help get more eyes on your product.
That thing is search engine optimization and if you haven’t heard of it before then you’ve come to the right place.
Search engine optimization (SEO) is the practice of enhancing your website’s visibility and ranking in search engine result pages. Basically, it means optimizing assorted aspects of your website, such as content, structure, and user experience, to better line you up with search engine algorithms to improve organic search performance.
SEO is important because, first and foremost, it significantly impacts the traffic to your site and improves your overall visibility. It might go without saying, but the higher you are on a search engine page, the more clicks you are going to receive. Your ranking in a search engine (how high you appear on the page) is going to directly affect the amount of people clicking on your link. SEO becomes crucial when improving your ranking and attracting the most potential visitors.
Secondly, SEO drastically helps with building credibility and trustworthiness with your site or brand. If your site appears higher on a search engine page, people are going to perceive your site as being more reliable by users. Optimizing your use of keywords and then delivering valuable content to your visitors will help establish you as an authority or leader in your industry.
Ensuring that your SEO is on point will also provide a viable advantage over other people putting out similar content or products. With millions of people competing for the attention of the masses, using SEO effectively can be the difference between your site taking the clicks or giving them away to someone else. Additionally, if you can optimize your digital footprint by enhancing syncing your content marketing, social media, and SEO all at the same time, then you are really setting yourself up for long-term success.
To be crystal clear, SEO should be looked at as a fundamental component to any successful online presence. By taking the time to make sure that you are running on all cylinders as far as your SEO is concerned, you are giving yourself the best chance to create business, credibility, and competitiveness for yourself. While search engine optimization may not have been at the top of your priority list, it should definitely jump a few spots to make your brand the most successful it can be.